How to work with page headings?
Headlines on the website are important elements, unfortunately there are not many who can use them properly. This can spoil the rating on search engines. It’s not so hard, so we can do it together. There are 6 types of headings for the website, h1 to h6. The most common are h1, h2 and h3, others will be used very rarely.
Rules for using headings
Headings are structured, eg. H1 followed by H2 and so on. The heading represents a specific issue, and the text below should match it. The algorithms of nowadays internet search engines attach importance to this order and are able to properly link content with the heading.
This is the main page title, and only one should be on the page. The heading should match the page designation and clearly state what we will find on the page. It should also match the transcript in the URL.
Headings H2, H3 and others
These headings refer to the section of a specific page, and subtly and meaningfully underline important parts of the content. There may be any number of them on the page, but it is always true that each heading should be accompanied by an adequate text paragraph that explains the idea in the heading.